Management Team

Founder and President, Atidan LLC David J. Rosenthal founded Atidan in 2005 and currently serves as the company's President. He brings to Atidan more than 14 years of experience in technology, marketing and business development, with a particular focus on software, e-business and new technologies.

Prior to founding Atidan, David was a Partner and Vice President at Brivea LLC, an international business-intelligence services firm. He has also held senior IT management roles at CDI Corp., a recruiting, employment and engineering-services company, and worked in product management, product marketing and IT services at Ameritech Corp. David has a BA in Economics from Northwestern University and has completed coursework in the Executive MBA program at Lake Forest Graduate School of Management. He is a member of the New Jersey Technology Council, the New Jersey Entrepreneurs Forum, Greater Philadelphia Senior Executives, and the Project Management Institute.

Chief Executive Officer, Atidan Technologies Pvt Ltd. (India) Kartavya Chitalia, founded Atidan in India in 2005 and currently serves as the CEO of Atidan India. He brings to Atidan more than 13 years of global experience in software product development, distributed development and consulting. Seven of those 13 years were spent in the U.S. As CEO of Atidan India, he leads large-scale offshore and distributed development projects and coordinates the company's management team.

Prior to joining Atidan, Kartavya was Program Manager and Head of Professional Services at Netdecisions, a UK-based consulting firm. He was also the founder and Chief Technology Officer for a software solutions provider specializing in .Net-based Web services. He has managed software projects for major clients including Microsoft, CDI, Invensys Japan, Michael Page, Wells Fargo Bank and Nortel, and has won a number of performance and partnership awards from clients. Kartavya has a Bachelors of Engineering in Electronics from Mumbai University, and holds several certificates in software technology and management.

Executive Vice President, Business Development Mr. Engel leads business development for Atidan which includes building, developing and managing new business, as well as evaluating and driving new strategic business opportunities and strategic alliances. He has over 15 years of experience in helping high technology companies grow and prosper.

Prior to joining Atidan, Mr. Engel was Vice President of Marketing at [x+1], a leading marketing analytics software and services provider. His experience includes e-commerce, business intelligence and knowledge management solutions at Comergent Technologies, Brio Technology, Inxight Software and Strategic Mapping. Mr. Engel earned a bachelor's degree in political science from the C.W. Post College in New York.

Vice President, Technology Advait started his career as a software entrepreneur, co-founding Grey Matter India, a rapidly growing software consulting firm. More recently, he spent several years in product development and marketing, serving as the product head in India's well-known business house, Forbes Group, where he worked extensively on Self Service Technology (Smart Terminals) and launched the first ever Interactive Check-Digitization Machine in India. His wealth of experience in different technologies along with his extensive expertise across a wide breadth of vertical markets enables him to assist organizations in making proper technical decisions that deliver upon their visions.

Advait has a Bachelors of Engineering in Electronics from Mumbai University and a Masters in Business Administration (Marketing) from Narsee Monjee Institute of Management Studies, Mumbai.

General Counsel Jack A. Rosenbloom serves as Atidan's General Counsel. He is responsible for directing the legal affairs of the company. Jack brings eleven years of legal experience as a corporate and tax lawyer, working for several major law firms in Pennsylvania and New Jersey. Prior to practicing law, Jack worked as a consultant for Ernst & Young LLP and as a manager for a Fortune 100 company. Jack is a frequent lecturer and author in entrepreneurship and technology law. He also is the principal of the Rosenbloom Law Group LLC, a boutique business law firm located in Conshohocken, Pennsylvania.

Jack graduated from Rutgers University with a B.A., and the Widener University School of Law, where he earned his JD, and was a member of the Moot Court Honor Society. Jack also received an LL.M. in Taxation from the Villanova University School of Law.